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CULTURAL COMMODIFICATION

Commodification of culture refers to the use of a cultural traditions and artifacts in order to sell and profit off of the local economy. Tourist boards and tour agencies do this sort of marketing, promoting a Disneyland approach to a packaged ‘cultural experience’. We have even seen the internal cultural commodification filter into unconscious cultural appropriation back in our own home countries.   https://www.whytheracecardisplayed.com/post/cultural-commodification