Response to this push and pull of the status quo has “led many White youth in two seemingly opposed but actually interconnected directions: retrenchment in White supremacy and voracious consumption of African American popular culture” (Yousman, 2003, p. 375). In our commodity consumer culture, just as one’s body can be bought and sold on the open market (HillCollins, 1990), one can purchase “identity.” Most importantly, this identity may be found through “eating the other”: https://www.whytheracecardisplayed.com/post/share-cropping-blackness
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