Young people support Nike's bet on Kaepernick, poll shows Nike's decision to make the former San Francisco 49ers' quarterback a centerpiece of its 30th anniversary "Just Do It" campaign was a shrewd investment in its core customers: Younger Americans. Among people ages 18 to 34, 44% supported Nike's decision to use Kaepernick, while 32% opposed it, according to an SSRS Omnibus poll provided exclusively to CNN. In the 35-to-44 age bracket, the decision earned support among a majority, 52%, compared to 37% who were against it. Older adults were less supportive of the move: Only 26% of adults over 65 backed the decision. But they are not Nike's base . Two-thirds of the company's sneaker customers are younger than 35, according to Matt Powell, a sports retail analyst at market research firm NPD Group. Nike ( NKE ) carefully weighed its choices with Kaepernick, and placed a strategic bet on the athlete-turned-social activist . ...