White people pointlessly burn their own Nike gear in response to Kaepernick ad

White people pointlessly burn their own Nike gear in response to Kaepernick ad

Nike used Labor Day to reveal a new "Just Do It" ad campaign featuring Colin Kaepernick, with a tagline that read "Believe in something. Even if it means sacrificing everything."

Kaepernick, 30, last played in the NFL in 2016. He has been a free agent since he began silently protesting police brutality and racial inequality in the US by kneeling on one leg during the national anthem played before games.

And while Nike's decision to feature Kaepernick in its latest campaign was celebrated by many, others were outraged, posting videos and photos on social media of Nike products being cut up, burned, or destroyed.

And the counter-tweet backlash was swift, with people mocking those choosing to destroy a product they paid money for.

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