"Baby Daddy" Father's Day card pulled from shelves; American Greetings, Target, apologize

American Greetings, the world's biggest's producer of greeting cards, says an attempt at being "playful" missed the mark, and as a result it's pulling a Father's Day card from retail shelves nationwide.

The card in question, sold at about 5,300 big box, drug and grocery stores across the country, shows a black couple kissing with the phrase "Baby Daddy" in the forefront. Inside, the card reads: "You're a wonderful husband and father -- and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day."

After coming across the card at a Target store last month, an angry Takeisha Saunders took to social media: ""You CANNOT be serious Target!!!! Really!!!?!!!!? This was the only Father's Day card that featured a black couple!!!!!!" noted the Dallas resident, who added the hashtags - #OurVoicesReally #NotMyNarrative #HowAboutHusband #HowAboutLove #HowAboutJustDad.

The post led to images of the card being circulated online, prompting a stream of commentary on social media and an attempt at making amends by American Greetings.

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