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Why McDonald's, Coke And General Mills Made African-Americans Their Lead Consumer

Why McDonald's, Coke And General Mills Made African-Americans Their Lead Consumer


In an Advertising Age special report, leaders from these companies explained why they've made African-Americans their lead consumer. Mark Addicks is retired now, but as the chief marketing officer at General Mills he gave insight into why they made that strategic choice.
It’s hard to imagine the American cultural landscape without the influence and impact of African Americans. They represent all of the iconic cultural markers of our society: business, music, entertainment, fashion, sports, government, education. In every aspect they’re seen as cultural thought leaders…

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