Virgil Abloh on Nike’s Kaepernick Move and Why ‘Streetwear’ Is a Misunderstood Term

When Virgil Abloh studied analysis of Nike’s recent move to make Colin Kaepernick a face of its “Just Do It” 30th anniversary campaign, the designer had one big takeaway.

“To me, the glimmer of importance was that the brand took a stance. Make a point. Stand for something. Don’t be on whatever side the wind blows,” Abloh, the Off-White founder and Nike collaborator, told the crowd today at the WWD Apparel + Retail CEO Summit.

The designer — who also serves as the artistic director of menswear at Louis Vuitton, moonlights as a DJ and collaborates with many brands — has clearly mastered the millennial. And his success stems from his ability to genuinely connect with his audience. “Being in fashion usually comes with a sense of entitlement. I didn’t believe I would be sitting on this stage when I was 17,” he told moderator Miles Socha, the editor-in-chief of WWD. “And now I always think about the 17-year-old who will be sitting in my seat next.”

Source: footwearnews.com

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